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CALIFORNIA HOMES
BUSINESS OF HOME
SPRING 2024
CALIFORNIA HOME + DESIGN
Sustainable Design | AlkemisNecessity, they say, is the mother ofinvention. In the case of Alkemis, it was thequest for a paint whose smell wouldn’t disturbher neighbors in lockdown that galvanizedcofounder Maya Crowne to search for analternative.
JANUARY 30, 2024
CANADIAN INTERIORS
Hair of the Dog | Alkemis Paint
Now available to the trades in Canada, this new “wellness” paint formulation contains earth minerals such as a clear quartz base (believed to encourage balance, harmonization of the chakras, and facilitation of deep energy cleansings) and renewable potassium silicate, and are free from toxic pigments, hazardous organic pollutants (HAPs), plasticizers, preservatives, biocides, and alkylphenol ethoxylates (APEs), and the manufacturing process is 100 per cent emission-free. Even the can considers the environment: made of steel, it can be recycled almost infinitely.
MODERN LUXURY INTERIORS LOS ANGELES