PRICING TRANSPARENCY

We believe you deserve to know what’s behind every dollar you spend.

Here’s how our pricing reflects our values of sustainability, performance, and human health.

A breakdown of what you’re really paying for and why...

Raw Materials —35%
Best-in-class, non-toxic, sustainably-sourced minerals, natural pigments, no plasticizers

Manufacturing & Tinting — 15%
Made to order and hand-crafted in small batches for quality & consistency

Tariffs & Certifications — 10%
Includes 15% tariffs & Cradle to Cradle® material health certification

Shipping & Fulfillment — 10%
Free on orders over $250* - we cover the cost

(*unless the order weighs over ≈ 315 lbs., it will need to be shipped on a pallet via LTL freight)

Packaging — 5%
Recyclable buckets, eco-conscious shipping materials

Team & Operations — 15%
Fair wages, U.S.-based customer support, product development, women-owned small business

Margin for Growth — 10%
Allows us to keep innovating, improving, and supporting interior wellness spaces

Unlike conventional paints, we refuse to use harmful fillers, plasticizers, solvents, synthetic pigments, PFAs (AKA forever chemicals), biocides/fungicides/mildewcides or preservatives. Every ingredient is chosen with your health—and the planet’s—in mind.

Because we’re creating and building something better. We are one of the only paint companies in North America that is Cradle to Cradle Certified®, assuring you that our product meets the strictest global standards for material health, product circularity, clean air and climate protection, water and soil stewardship, and social fairness. We source the highest-quality, C2C Certified® renewable raw materials, absorb international tariffs, and cover shipping costs over $250—without compromising performance. 

The real question to ask is... how much is your and your family's health worth?!

Because we believe wellness and healthy building materials should be accessible to all. We cut out the middlemen, sell directly to you, and price honestly.