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Maya Crowne and Price Latimer know that a healthy lifestyle starts in the home. The Los Angeles–based founders of Alkemis Paint are on a mission to create mood-boosting hues that promote both human wellness and environmental consciousness. “We want to shift people’s perspectives to buy better products and buy less,” Latimer tells Business of Home. “We believe we can raise the vibration of our home planet by starting with our most intimate space, our four walls, because we believe the smallest, intentional gestures percolate out into the world for good.”